The key to successful business and travel in today’s Mexico In Mexico, as everywhere, details of etiquette, culture, and protocol can make or break any business or social interaction. This fascinating and informative guide provides everything you need to develop a solid working knowledge of the Mexican people, their unique customs and values, and their distinct world view. You’ll learn: • How to talk to superior and subordinates in the workplace, work with bureaucrats and officials, and schedule meetings. • Crucial information on family, gender roles, bureaucracy, religion, time, manners, dress and appearance, meals, work, and leisure. • Distinctions between rural and city life • The fine points of body language, socializing, conversing, making friends, dinning out, romance, and Mexican humor. • Insights into traditional Mexican mores and how they are changing in response to rapid modernization. If you are planning to live, visit, or do business in Mexico, here is a reference you cannot afford to be without. PAULA HEUSINKVELD, Ph.D., has traveled extensively in Mexico since 1965 as a student, professor, writer, lecturer, and study program director. Currently an associate professor of spanish at Clemson University, she has published many articles and conducted numerous seminars on language and cross-cultural topics.