Here you'll find nuts-and-bolts instruction for designing and producing every kind of brochure and booklet -from a simple one-page flyer to a four-color brochure- all presented in easy-to-follow, step by step demonstrations. You'll walk through each step of the planning process, from selecting the right paper to copyfitting, from handling visuals and type to printing the finished piece.
The book begins with the simplest pieces -one-page, one-color jobs. Following this, the projects become progressively more difficult. For example, you'll find a step-by-step demonstration of a two-sided brochure with simple graphics, then move on to a booklet with two colors, finishing with a full-color project. After the demonstrations, you'll find a four-color gallery of brochures and booklets, offering commentary on why these designs work.