000 00476nam a2200193Ia 4500
003 2664
008 200124s9999||||xx |||||||||||||| ||und||
020 _a1-56496-905-3
040 _cCIC-UMAD
041 _aeng
050 _aNC1003
_bE82
100 _aEvans, Judith
_97442
245 0 _aChallenging the big brands
250 _a1a
260 _aEstados Unidos
_bRockport publishers, Inc.
_c2003
300 _a176 p.
650 _aMarketing, design.
_97443
942 _2lcc
_cBK
999 _c6220
_d6220