000			00799nam a2200205Ia 4500
003			10372
008			191220s9999||||xx |||||||||||||| ||und||
020			_a978-0-324-32271-2
040			_cCIC-UMAD
041			_aeng
050			_aHF5823 _bP37
100			_aParente,Donald E. _94840
245		0	_aAdvertising Campaign Strategy
250			_a4a
260			_aCanada _bThomson _c2006
300			_a400 p. _b23 cm
502			_aThis leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text.
650			_aDerecho _91800
942			_2lcc _cBK
999			_c4088 _d4088