000 00872nam a2200205Ia 4500
003 10058
008 191220s9999||||xx |||||||||||||| ||und||
020 _a0-471-42897-3
040 _cCIC-UMAD
041 _aeng
050 _aHF5823
_bL36
100 _aLanda,Cobin
_94839
245 0 _aAdvertising by design: creating visual communications with graphic impact
250 _a1a
260 _aUSA
_bWiley
_c2004
300 _a244 p.
_b27 cm
502 _aAdvertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. This full-colour text provides a highly illustrative, behind the scenes look at developing successful ads for a variety of media- including print, television, online, and guerrilla advertisements- empowering students to find creative solutions.
650 _aDerecho
_91800
942 _2lcc
_cBK
999 _c4087
_d4087