000			00935nam a2200205Ia 4500
003			10188
008			191220s9999||||xx |||||||||||||| ||und||
020			_a978-0-324-56862-2
040			_cCIC-UMAD
041			_aeng
050			_aHF5821 _bO38
100			_aO´Guinn, Thomas C. _94828
245		0	_aAdvertising & integrated brand promotion
250			_a5a
260			_aUSA _b0 _c2009
300			_a726 p. _b27 cm
502			_aThis edition continues the O'Guinn, Allen and Semenik tradition of providing a solid understanding of advertising strategy trough a clearly written text, coupled with more than 500 of the most contemporary ads and exhibits. A leader in its emphasis on integrated brand promotion, Advertising and Integrated Brand Promotion combines a compelling presentation of the fundaments of adversing with invigorating coverage of the hottest topics and latest trends.
650			_aDerecho _91800
942			_2lcc _cBK
999			_c4075 _d4075