| 000 | 00814nam a2200205Ia 4500 | ||
|---|---|---|---|
| 003 | 10173 | ||
| 008 | 191219s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0-321-20056-X | ||
| 040 | _cCIC-UMAD | ||
| 041 | _aeng | ||
| 050 |
_aHF5548.32 _bL38 |
||
| 100 |
_aLaudon, Kenneth C. _94275 |
||
| 245 | 0 | _aE-commerce: business, technology, society | |
| 250 | _a2a | ||
| 260 |
_aEstados Unidos de América _bAddison-Wesley _c2004 |
||
| 300 |
_a949 p. _b24 cm |
||
| 502 | _aIn today´s evolving business environment E-commerce: business technology, society introduces students to the concepts and practice of electronic commerce. This book emphasizes the three major forces behind ecommerce: Business fundamentals, Technology opportunities, and social issues. | ||
| 650 |
_aMarketing/Informática _94276 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c3450 _d3450 |
||