| 000 | 00847nam a2200205Ia 4500 | ||
|---|---|---|---|
| 003 | 2354 | ||
| 008 | 191217s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0-13-201567-6 | ||
| 040 | _cCIC-UMAD | ||
| 041 | _aeng | ||
| 050 |
_aHF5415.13 _bU72 |
||
| 100 |
_aUrban, Glen L. y Hauser, John R. _93996 |
||
| 245 | 0 | _aDesign and marketing of new products | |
| 250 | _a2a | ||
| 260 |
_aEUA _bUrban Hauser _c1993 |
||
| 300 |
_a701 p. _b23x15cm |
||
| 502 | _aTechnology... economy... changes in consumer behavior- these are just a few of the factors impacting new product development. In this timely text, authors present a thorough yet practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development | ||
| 650 |
_aMarketing _93997 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c3274 _d3274 |
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