000			01068nam a2200205Ia 4500
003			11822
008			191217s9999||||xx |||||||||||||| ||und||
020			_a0-256-139-88-1
040			_cCIC-UMAD
041			_aeng
050			_aHF5415.13 _bM39
100			_aWilliam D. _93960
245		4	_aThe marketing game
250			_a1a
260			_aEUA _bMcCGraw hill _c2002
300			_a100 p. _b27x22cm
502			_aWe are exited about this new third edition on The Marketing Game! an we hope you will be too. It includes many new innovations and improvements that build the success of our earlier simulation, and it incorporates the latest thinking in the field. At the risk of "getting ahead or ourselves, " we'll give you a preview of what's new with this edition. We have completely redesigned and reprogrammed all of the software. The new Windows software that accompanies the student manual is easy to use, offers context-specific help, and makes it even easier to submit marketing plan decisions and print reports.
650			_aMarketing _93961
942			_2lcc _cBK
999			_c3254 _d3254