000 00799nam a2200193Ia 4500
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040 _cCIC-UMAD
041 _aeng
050 _aHF5415.12
_bD87
100 _aDushinski, Kim
_93859
245 4 _aThe mobile Marketing
250 _a1a
260 _aEUA
_b0
_c2009
300 _a218p.
_b18x20cm
502 _aIn this practical handbook, Kim Dushinski shows organizations how to create successful mobile campaigns that won't break the bank. Dushinski's easy-to-follow advice is designed to help firms interact with mobile users, build stronger customer relationships, reach a virtually unlimited number of new prospects, and again competitive advantage by making the move to mobile now.
650 _aMarketing
_93860
942 _2lcc
_cBK
999 _c3199
_d3199