000 00613nam a2200205Ia 4500
003 619
008 191217s9999||||xx |||||||||||||| ||und||
020 _a0-07-060891-1
040 _cCIC-UMAD
041 _aspa
050 _aHF5415
_bS7218
100 _aStanton, William J.
_93819
245 0 _aFundamentals Of Marketing
250 _a1a
260 _aUnited States Of America
_bMc Graw Hill
_c1996
300 _a604 p
_b24 cm
502 _aModern marketing an introduction to marketing, the marketing environment and the role in business today.
650 _aFundamentos mercadotecnia
_93743
942 _2lcc
_cBK
999 _c3182
_d3182