| 000 | 00722nam a2200205Ia 4500 | ||
|---|---|---|---|
| 003 | 3127 | ||
| 008 | 191217s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0-07-0387-86-9 | ||
| 040 | _cCIC-UMAD | ||
| 041 | _aspa | ||
| 050 |
_aHF5415 _bL68 |
||
| 100 |
_aLovelock, David Johnston _93754 |
||
| 245 | 0 | _aMarketing Challenges | |
| 250 | _a1a | ||
| 260 |
_aUnited States Of America _bMc Gracw - Hill _c1985 |
||
| 300 |
_a665 p. _b24 cm |
||
| 502 | _aThe nature of marketing. Market selection. Product policy. Distribution and delivery systems. Marketing communication. Pricing. Marketing research. Strategic market planning. Organizing and implementing the marketing effort. | ||
| 650 |
_aMarketing _93755 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c3138 _d3138 |
||