| 000 | 01000nam a2200253Ia 4500 | ||
|---|---|---|---|
| 003 | 3841 | ||
| 005 | 20240821185029.0 | ||
| 008 | 191217s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0-13-7578-2 | ||
| 040 | _cB000 | ||
| 041 | _aeng | ||
| 050 |
_aHF5415 _bB74 |
||
| 100 |
_aBrierty, Edward G. _93638 |
||
| 245 | 0 |
_aBusiness marketing / _cEdward G. Brierty, Robert W. Eckles y Robert R. Reeder |
|
| 250 | _a3a | ||
| 260 |
_aEstados Unidos de América : _bPrentice Hall, _c1998 |
||
| 300 |
_a683 p. : _c21 x 26 cm. |
||
| 520 | _aPart I: Dimensions of business marketing, Part II: Business buying and buyer behavior, Part III: Strategy formation in the business market, Part IV: Product and service strategies, Part V: Channel strategies, Part VII: Pricing strategies, Part VII Competing, controlling and expanding, Part IX: Cases. | ||
| 650 |
_aNegocios _91744 |
||
| 650 | _aMercadotecnia | ||
| 700 |
_aEckles, Robert W. _eautor _916390 |
||
| 700 |
_aReeder, Robert R. _916391 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c3073 _d3073 |
||