000			01509nam a2200217Ia 4500
003			1173
008			191119s9999||||xx |||||||||||||| ||und||
020			_a1-56367-353-3
040			_cCIC-UMAD
041			_aeng
050			_aHD9940 _bK86
100			_aKunz, Grace I. _93210
245		0	_aMerchandising: Theory, Principles, and Practice
250			_a1a
260			_aEUA _bFairchild Foundations _c2005
300			_a538 p _b24 x 19 cm
502			_aThis text focuses on the dynamic process of merchandising. Principles are applied to the planning, development and presentation of the product lines in both the manufacturing and retailing sectors. Each chapter includes cases that illustrate how merchandising principles and theories are applied by actual businesses. New to this edition • Integrated learning activities to be used in conjunction with the enclosed Sourcing Simulator Student Version CD-ROM, a software system that evaluates sourcing, pricing, assortment, and replenishment strategies for seasonal and basic products at retail, sponsored by [TC] • The combination of integrated learning activities creates a Merchandising Analysis Portfolio that can be used as an interviewing tool • Updated learning activities throughout each chapter • Representative data set is provided to facilitate financial analysis • Updated tables, pricing calculations, and additional mathematical explanations.
650			_aMercadotecnia _93211
900			_bL _cALDMO9 _d2009
942			_2lcc _cBK
999			_c2782 _d2782