000 00638nam a2200229Ia 4500
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005 20241007190906.0
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020 _a0-88730-937-2
040 _cB000
041 _aspa
050 _aHD69.7
_bR53
100 _aRies, Al
_93804
245 4 _aThe 22 immutable laws of branding :
_bhow to build a product or service into a world-class brand /
_cAl Ries y Laura Ries
250 _a1a
260 _aEUA :
_bHarperBusiness,
_c1998
300 _a182 p. :
_c14.5 x 21.5 cm
650 _aMarcas
_92931
650 _aMarketing
700 _aRies, Laura
_916698
942 _2lcc
_cBK
999 _c2609
_d2609