000			01456nam a2200253Ia 4500
003			2345
005			20241008132601.0
008			191023s9999||||xx |||||||||||||| ||und||
020			_a1-4018-4887-7
040			_cB000
041			_aspa
050			_aHD69.7 _bL36
100			_aLanda, Robin _92928
245		0	_aDesing brand experiences / _cRobin Landa
250			_a1a
260			_aMéxico : _bThomson, _c2006
300			_a271 p. : _bilustraciones a color, _c20 x 25.5 cm.
520			_aIn today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating bran applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications -brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others- while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directrs worldwide.
650			_aDiseño _92929
650			_aMarketing
651			_aMarcas _916706
900			_bL _cALDMO9 _d2009
942			_2lcc _cBK
999			_c2608 _d2608