000 01390nam a2200241Ia 4500
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005 20240924181842.0
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020 _a978-0-07-338119-0
040 _cB000
041 _aeng
050 _aHD62.4
_bH63
100 _aLuthans, Fred
_92355
245 0 _aInternational management :
_bculture, strategy, and behavior /
_cFred Luthans y Jonathan P. Doh
250 _a7a
260 _aEUA :
_bMcGraw-Hill,
_c2009
300 _a619 p. :
_bgráficas,
_c22 x 28.5 cm
520 _aChanges in the global business environment continue at an accelerated pace. The challenges for international management reflect this dynamism and the increasing unpredictability of global economic and political events. The challenge in today's uncertain geopolitical and economic environment is to learn and effectively practice international management. Those with the knowledge and skills to apply the contents of this text on international management will be taking a huge step toward gaining a competitive advantage over those who do not hace such a perspective. They will be in a strong position to gain a broad understanding and to take specific steps for implementation of effective managing across cultures.
650 _aDirección de empresas
_92808
700 _aDoh, Jonathan P.
_916600
900 _bL
_cALCED9
_d2009
942 _2lcc
_cBK
999 _c2535
_d2535