000 00932nam a2200205Ia 4500
003 6308
008 191023s9999||||xx |||||||||||||| ||und||
020 _a0-256-19349-5
040 _ceng
041 _aCIC-UMAD
050 _aHD62.4
_bB42
100 _aBeamish, Paul W. ; Morrison, Allen; Rosenzweig, Philip M.
_92801
245 0 _aInternational Management: Text and Cases
250 _a3a
260 _aEUA
_bMcGraw-Hill
_c1997
300 _a604 p
_b24 x 19 cm
502 _aInternational Management is about how firms become and remain international in scope. It is about the experiences of firms of all sizes, from many countries, as they come to grips with an increasingly competitive global environment. It is about the practice of management when a home-market perspective is no longer enough to achieve and sustain success.
650 _aAdministración, Negocios Internacionales, Universitarios
_92802
942 _2lcc
_cBK
999 _c2530
_d2530