000			01120nam a2200205Ia 4500
003			11318
008			191004s9999||||xx |||||||||||||| ||und||
020			_a678-007-126320-7
040			_ceng
041			_aCIC-UMAD
050			_aHD30.22 _bB38
100			_aR. Baye, Michael _91981
245		0	_aManagerial Economics and Business Strategy
250			_a6a
260			_aEUA _bMcGraw Hill _c2009
300			_a623 p _b23 x 18 cm
502			_aBrief table of contents: 1 The fundamentals of managerial economics 2 Market Forces: Demand and Supply. 3 Quantitative Demand Analysis 4 The theory of individual behavior. 5 The production process and costs. 6 The organization of the firm. 7 The Nature of industry 8 Managing in Competitive, Monopolistic and Monopolistically competitive markets 9 Basic Oligopoly Models 10 Game Theory: Inside Oligopoly 11 Pricing Strategies for firms with market power. 12 The economics of information 13 Advanced topics in business strategy 14 A manager´s guide to government in the marketplace. Case study: Challenges at Time Warner.
650			_aMercadotecnia _91982
942			_2lcc _cBK
999			_c2069 _d2069