000			01265nam a22002657a 4500
003			OSt
005			20240821155520.0
008			220308b ||||| |||| 00| 0 spa d
020			_a978-1-473-68397-6
040			_aCIC-UMAD _bspa _cB000
041			_aeng
050	0	4	_aHF5415 _bD38
100	1		_aDavies, Eric _915040
245	1	4	_aThe ultimate marketing & PR Book : _bunderstand your customer, master digital marketing, perfect public relations / _cEric Davies, Nick Smith and Brian Salter.
247	1	0	_aMarketing in 4 weeks
260			_aUS : _bJohn Murray Learning, _c2018
300			_a475 p. : _bgráficos ; _c22 x 13 cm.
500			_aBased on original material from Marketing In A Week; Digital Marketing In A Week; Social Media Marketing In A week; Public Relations In A Week.
505	0		_aPart 1: Your marketing masterclass Part 2: Your digital marketing masterclass Part 3: Your social media marketing masterclass Part 4: Your opublic relations masterclass
520	3		_aUnderstand the marketing decision-making process, research your customers' needs, and plan your marketing strategy.
650	0	4	_aMercadotecnia
700	1		_aSmith, Nick _eautor _915041
700	1		_aSalter, Brian _eautor _915042
942			_2lcc _cBK _hHF5415 .D38
999			_c11990 _d11990