000			01362nam a2200217Ia 4500
003			11929
005			20240909111036.0
008			201202s9999||||xx |||||||||||||| ||und||
020			_a978-1-61689-018-6
040			_cB000
041			_aeng
050			_aRE NK1173 _bG73
100			_aGranet, Keith _913929
245	1	4	_aThe business of design : _bBalancing creativity and profitability / _cKeith Cranet; prefacio por M. Arthur Gensler Jr.
250			_a1a ed.
260			_aNew York, _bPrinceton Architectural Press, _c2011
300			_a208 p. : _besquemas y fotografías a color, _c21 x 26 cm.
520			_aThis book collects the knowledge Keith Granet, consultant to any celebrated design professionals, has gathered over three decades and debunks the myth that business sense and creative talent are mutually exclusive. Organized into six clear chapters, the book offers essential insider advice, covering topics from the foundations of a design business, to financial management, marketing and public relations, human resources, and projecto management. The last chapter explores product development and the increasingly popular trend in the design profession to license products. The Business of design is an invaluable resource for anyone interested in starting and running s thriving company.
650			_aDiseño gráfico _92929
942			_2lcc _cBK
999			_c11303 _d11303