000			01803nam a2200217Ia 4500
003			11921
005			20240906181857.0
008			201202s9999||||xx |||||||||||||| ||und||
020			_a978-1-56898-979-2
040			_cB000
041			_aeng
050			_aRE NC9973 _bG73
245	1	0	_aGraphic design thinking : _bbeyond brainstorming / _cEditado por Ellen Lupton
250			_a1a
260			_aEstados Unidos : _bPrinceton Architectural Press, _c2011
300			_a184 p. : _bilustraciones a color, _c17.5 x 21 cm.
520			_aThe design process involves researching, inventing, and expressing ideas. Sometimes concepts seem to pop out of nowhere, but just as often they result from deliberate techniques. Many designers start a project with brainstorming, an open-ended search for initial directions. Brainstorming, however, is just the beginning in a designer's quest for useful and inspiring ideas. This book presents dozens of tools and techniques, ranging from quick, seat-of-the-pants approaches to more formal research tools, such as focus groups and co-design. At the book's core are techniques for releasing creative energy and stimulating fresh thinking to arrive at compelling and viable solutions. Each method is illustrated with visual demonstrations and case studies that show design processes at work. Also featured are discussions with leading professionals -including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Maira Kalman, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezky- about how they get ideas and what they do when the well runs dry. Graphic Design Thinking is for anyone who wants to apply inventive thought patterns to everyday creative challenges.
650			_aDiseño gráfico
700			_aLupton, Ellen _97492
942			_2lcc _cBK
999			_c11281 _d11281