000 01311nam a2200229Ia 4500
003 OSt
005 20240906140444.0
008 201202s9999||||xx |||||||||||||| ||und||
020 _a978-1-59253-353-4
040 _cB000
041 _aeng
050 _aRE NC1002.P33
_bF57
100 _aFishel, Catharine
_913854
245 1 4 _aThe little book of BIG packaging idea /
_cCatharine Fishel y Stacy King Gordon
250 _a1a
260 _aEstados Unidos :
_bRockport Publishers,
_c2007
300 _a351 p. :
_bilustraciones y fotografías a color,
_c17 x 21 cm.
520 _aIn the overcrowded packaging market, dynamic and unusual designs can really make a statement. However, creating a package that is innovative, adds value, and makes a connection with the consumer is a challenge often met wiith limited success. What makes a package successful? How do designers find inspiration and execute designs that work? The Little Book of Big Packaging Ideas answers those questions -and mora- by illuminating the processes of design research, working with clients, planning, and execution. The pages of this portable and easy-to-use volume are "packed" with images of the best packaging designs in the world.
650 _aEmpaques
_913855
700 _aKing Gordon, Stacey
_913856
_eautor
942 _2lcc
_cBK
999 _c11257
_d11257