The culture for business series addresses the most important business issues of the moment from a specifically cross-cultural perspective. It is grounded in the research that underpins the unique Trompenaars Hampden. Turner database of cross-cultural profiles. Over 60,000 managers from more than 60 countries across the world have completed THT's extensive diagnostic questionnaire, and the series draw on this deep research base as a platform for these highly accessible guides to key business subjects like strategic planning and scenarios, corporate culture and communications. The series is entertaining and inviting, aimed at busy executives who need to be able to address contemporary business issues from multiple perspectives.