TY  - BOOK
AU  - Moran, Robert T.
TI  - The global challenge building the new worldwide enterprise
SN  - 0-07-709022-5
AV  - HG62 M67
PY  - 1994///
CY  - USA
PB  - Mc graw hill
KW  - Derecho
N1  - This book should be within easy reach of any serous international executive who wants clear, sound, practical advice on how to deal with the operating challenges of managing an effective transnational corporation. -Christopher Bartlett, Ph.D.- Professor, Harvard Business School, Coauthor Managing Across Borders
ER  -