The Moran, Robert T. creator text xx USA Mc graw hill 1994 9999 1a monographic und eng 280 p. 24 cm This book should be within easy reach of any serous international executive who wants clear, sound, practical advice on how to deal with the operating challenges of managing an effective transnational corporation. -Christopher Bartlett, Ph.D.- Professor, Harvard Business School, Coauthor Managing Across Borders Derecho HG62 M67 0-07-709022-5 191220