00747nam a2200181Ia 45000030005000000080041000050200018000460400013000640410008000770500014000851000021000992450063001202500007001832600028001903000018002185020317002366500012005532508191220s9999||||xx |||||||||||||| ||und||  a0-07-709022-5  cCIC-UMAD  aeng  aHG62bM67  aMoran, Robert T. 4aThe global challenge building the new worldwide enterprise  a1a  aUSAbMc graw hillc1994  a280 p.b24 cm  aThis book should be within easy reach of any serous international executive who wants clear, sound, practical advice on how to deal with the operating challenges of managing an effective transnational corporation. -Christopher Bartlett, Ph.D.- Professor, Harvard Business School, Coauthor Managing Across Borders  aDerecho