TY  - BOOK
AU  - Parente,Donald E.
TI  - Advertising Campaign Strategy
SN  - 978-0-324-32271-2
AV  - HF5823 P37
PY  - 2006///
CY  - Canada
PB  - Thomson
KW  - Derecho
N1  - This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text
ER  -