00799nam a2200205Ia 4500 10372 191220s9999||||xx |||||||||||||| ||und|| 978-0-324-32271-2 CIC-UMAD eng HF5823 P37 Parente,Donald E. 4840 Advertising Campaign Strategy 4a Canada Thomson 2006 400 p. 23 cm This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text. Derecho 1800 lcc BK 4088 4088 0 0 lcc V. 1 0 0 G B000 B000 2019-12-20 0 HF5823 P37 15070 2019-12-20 00:00:00 Ej. 1 2019-12-20 BK