Parente,Donald E. <br/><br/>
Advertising Campaign Strategy 

 - 4a 
 - Canada  Thomson  2006 
 - 400 p.  23 cm 
<br/><br/>This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text. 
<br/><br/><label>ISBN: </label>978-0-324-32271-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Derecho
<br/><br/><label>LC Class. No.: </label>HF5823  / P37