TY  - BOOK
AU  - Landa,Cobin
TI  - Advertising by design: creating visual communications with graphic impact
SN  - 0-471-42897-3
AV  - HF5823 L36
PY  - 2004///
CY  - USA
PB  - Wiley
KW  - Derecho
N1  - Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. This full-colour text provides a highly illustrative, behind the scenes look at developing successful ads for a variety of media- including print, television, online, and guerrilla advertisements- empowering students to find creative solutions
ER  -