Landa,Cobin creator text xx USA Wiley 2004 9999 1a monographic und eng 244 p. 27 cm Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. This full-colour text provides a highly illustrative, behind the scenes look at developing successful ads for a variety of media- including print, television, online, and guerrilla advertisements- empowering students to find creative solutions. Derecho HF5823 L36 0-471-42897-3 191220