Advertising by design: creating visual communications with graphic impact
- 1a
- USA Wiley 2004
- 244 p. 27 cm
Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. This full-colour text provides a highly illustrative, behind the scenes look at developing successful ads for a variety of media- including print, television, online, and guerrilla advertisements- empowering students to find creative solutions.