TY  - BOOK
AU  - O´Guinn, Thomas C.
TI  - Advertising & integrated brand promotion
SN  - 978-0-324-56862-2
AV  - HF5821 O38
PY  - 2009///
CY  - USA
PB  - 0
KW  - Derecho
N1  - This edition continues the O'Guinn, Allen and Semenik tradition of providing a solid understanding of advertising strategy trough a clearly written text, coupled with more than 500 of the most contemporary ads and exhibits. A leader in its emphasis on integrated brand promotion, Advertising and Integrated Brand Promotion combines a compelling presentation of the fundaments of adversing with invigorating coverage of the hottest topics and latest trends
ER  -