00935nam a2200205Ia 4500 10188 191220s9999||||xx |||||||||||||| ||und|| 978-0-324-56862-2 CIC-UMAD eng HF5821 O38 O´Guinn, Thomas C. 4828 Advertising & integrated brand promotion 5a USA 0 2009 726 p. 27 cm This edition continues the O'Guinn, Allen and Semenik tradition of providing a solid understanding of advertising strategy trough a clearly written text, coupled with more than 500 of the most contemporary ads and exhibits. A leader in its emphasis on integrated brand promotion, Advertising and Integrated Brand Promotion combines a compelling presentation of the fundaments of adversing with invigorating coverage of the hottest topics and latest trends. Derecho 1800 lcc BK 4075 4075 0 0 lcc V. 1 0 0 G B000 B000 2019-12-20 0 HF5821 O38 14689 2019-12-20 00:00:00 Ej. 1 2019-12-20 BK