O´Guinn, Thomas C. <br/><br/>
Advertising & integrated brand promotion 

 - 5a 
 - USA  0  2009 
 - 726 p.  27 cm 
<br/><br/>This edition continues the O'Guinn, Allen and Semenik tradition of providing a solid understanding of advertising strategy trough a clearly written text, coupled with more than 500 of the most contemporary ads and exhibits. A leader in its emphasis on integrated brand promotion, Advertising and Integrated Brand Promotion combines a compelling presentation of the fundaments of adversing with invigorating coverage of the hottest topics and latest trends. 
<br/><br/><label>ISBN: </label>978-0-324-56862-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Derecho
<br/><br/><label>LC Class. No.: </label>HF5821  / O38