Case Book to accompany E-commerce : business, technology, society /
Kenneth C. Laudon y Carol Guercio Traver
- 2a
- Estados Unidos : Pearson, Addison-Wesley, 2005
- 104 p. : 20 x 23 cm.
New Case Studies. Covering some of the most current topics in E-commerce today! Five new marketing cases. Five new E-commerce in action cases.