TY  - BOOK
AU  - Laudon, Kenneth C.
TI  - E-commerce: business, technology, society
SN  - 0-321-20056-X
AV  - HF5548.32 L38
PY  - 2004///
CY  - Estados Unidos de América
PB  - Addison-Wesley
KW  - Marketing/Informática
N1  - In today´s evolving business environment E-commerce: business technology, society introduces students to the concepts and practice of electronic commerce. This book emphasizes the three major forces behind ecommerce: Business fundamentals, Technology opportunities, and social issues
ER  -