Laudon, Kenneth C. <br/><br/>
E-commerce: business, technology, society 

 - 2a 
 - Estados Unidos de América  Addison-Wesley  2004 
 - 949 p.  24 cm 
<br/><br/>In today´s evolving business environment E-commerce: business technology, society introduces students to the concepts and practice of electronic commerce. This book emphasizes the three major forces behind ecommerce: Business fundamentals, Technology opportunities, and social issues. 
<br/><br/><label>ISBN: </label>0-321-20056-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing/Informática
<br/><br/><label>LC Class. No.: </label>HF5548.32  / L38