TY - BOOK AU - Kalakota, Ravi TI - e-Business 2.0: Roadmap for Success SN - 0-201-72165-1 AV - HF5548.32 K3413 PY - 2001/// CY - Estados Unidos de América PB - Addison-Wesley KW - Marketing/Informática N1 - To survive and succeed in today´s complex business world , all companies from established industry leaders to feisty upstarts. must de velop a strategy that allows then to take maximum advantage of the last trends in technology ER -