The Murphy, Kevin B. creator text xx Estados Unidos de América Atlantic Publishing Group 2006 9999 1a monographic und eng 288 p. 23 cm The Franchise Investor´s Handbook is a great resource for both prospective franchisees and franchisors, detailing what de franchise system entails and the precise benefits it offers to both parties. You will learn franchising advantages and disadvantages , how to develop or purchase a winning concept, how to choose a business franchise that first you style and financial goals, how to develop forecasts and budgets, and hoe to estimate start-up costs. The book also covers managing daily operations, attracting ad keeping customers, hiring employees and training staff, securing financing, legal agreements, offering, markets, real estate, cost control, marketing , and de international franchising, as well as federal and state franchise regulations Comercio HF5429.2 F67 978-0-91062-754-2 191219