TY  - BOOK
AU  - Urban, Glen L. y Hauser, John R.
TI  - Design and marketing of new products
SN  - 0-13-201567-6
AV  - HF5415.13 U72
PY  - 1993///
CY  - EUA
PB  - Urban Hauser
KW  - Marketing
N1  - Technology... economy... changes in consumer behavior- these are just a few of the factors impacting new product development. In this timely text, authors present a thorough yet practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development
ER  -