00784nam a2200181Ia 45000030005000000080041000050200018000460400013000640410008000770500019000851000037001042450041001412500007001822600028001893000020002175020351002376500014005882354191217s9999||||xx |||||||||||||| ||und||  a0-13-201567-6  cCIC-UMAD  aeng  aHF5415.13bU72  aUrban, Glen L. y Hauser, John R. 0aDesign and marketing of new products  a2a  aEUAbUrban Hauserc1993  a701 p.b23x15cm  aTechnology... economy... changes in consumer behavior- these are just a few of the factors impacting new product development. In this timely text, authors present a thorough yet practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development  aMarketing