Urban, Glen L. y Hauser, John R. <br/><br/>
Design and marketing of new products 

 - 2a 
 - EUA  Urban Hauser  1993 
 - 701 p.  23x15cm 
<br/><br/>Technology... economy... changes in consumer behavior- these are just a few of the factors impacting new product development. In this timely text, authors present a thorough yet practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development 
<br/><br/><label>ISBN: </label>0-13-201567-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13  / U72