TY  - BOOK
AU  - William D.
TI  - The marketing game
SN  - 0-256-139-88-1
AV  - HF5415.13 M39
PY  - 2002///
CY  - EUA
PB  - McCGraw hill
KW  - Marketing
N1  - We are exited about this new third edition on The Marketing Game! an we hope you will be too. It includes many new innovations and improvements that build the success of our earlier simulation, and it incorporates the latest thinking in the field. At the risk of "getting ahead or ourselves, " we'll give you a preview of what's new with this edition. We have completely redesigned and reprogrammed all of the software. The new Windows software that accompanies the student manual is easy to use, offers context-specific help, and makes it even easier to submit marketing plan decisions and print reports
ER  -