The William D. creator text xx EUA McCGraw hill 2002 9999 1a monographic und eng 100 p. 27x22cm We are exited about this new third edition on The Marketing Game! an we hope you will be too. It includes many new innovations and improvements that build the success of our earlier simulation, and it incorporates the latest thinking in the field. At the risk of "getting ahead or ourselves, " we'll give you a preview of what's new with this edition. We have completely redesigned and reprogrammed all of the software. The new Windows software that accompanies the student manual is easy to use, offers context-specific help, and makes it even easier to submit marketing plan decisions and print reports. Marketing HF5415.13 M39 0-256-139-88-1 191217