01005nam a2200181Ia 450000300060000000800410000602000190004704000130006604100080007905000190008710000150010624500230012125000070014426000280015130000200017950206100019965000140080911822191217s9999||||xx |||||||||||||| ||und||  a0-256-139-88-1  cCIC-UMAD  aeng  aHF5415.13bM39  aWilliam D. 4aThe marketing game  a1a  aEUAbMcCGraw hillc2002  a100 p.b27x22cm  aWe are exited about this new third edition on The Marketing Game! an we hope you will be too. It includes many new innovations and improvements that build the success of our earlier simulation, and it incorporates the latest thinking in the field. At the risk of "getting ahead or ourselves, " we'll give you a preview of what's new with this edition. We have completely redesigned and reprogrammed all of the software. The new Windows software that accompanies the student manual is easy to use, offers context-specific help, and makes it even easier to submit marketing plan decisions and print reports.  aMarketing