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  <titleInfo>
    <title>Plan de Marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Vicente Ambrosio</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xx</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Colombia</placeTerm>
    </place>
    <publisher>Pearson Educacion</publisher>
    <dateIssued>1999</dateIssued>
    <dateIssued encoding="marc">9999</dateIssued>
    <edition>1a</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">und</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>176 p. 17x24cm</extent>
  </physicalDescription>
  <note>Una herramienta de trabajo inédita. Ofrece una guía, paso a paso, para la elaboración y ejecución de planes de Marketing destinados al lanzamiento de productos, servicios o ideas.</note>
  <subject>
    <topic>Marketing</topic>
  </subject>
  <classification authority="lcc">HF5415.13 A52</classification>
  <identifier type="isbn">958-699-011-7</identifier>
  <recordInfo>
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    <recordCreationDate encoding="marc">191217</recordCreationDate>
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