Brown, Bruce C. <br/><br/>
The ultimate guide to search engine marketing :  pay per click : advertising secrets revealed / 
Bruce C. Brown 
 - 1a 
 - Estados Unidos :  Atlantic Publishing Group,  2007 
 - 288 p. :  15 x 23 cm. 
<br/><br/> Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive!<br/>Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales! If you are looking to drive high quality, targeted traffic to your site, there is no better way than to use cost per click advertising. Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to anu other advertising method. 
<br/><br/><label>ISBN: </label>978-0-910627-99-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Ventas--Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / B76