Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion and marketing communications 

 - 4a 
 - United States Of America  pearson  2010 
 - 454 p.  27.5 cm 
<br/><br/><label>ISBN: </label>978-0-13-607942-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.123  / C56